People Solve Problems Podcast -Why Change Efforts Fail Before They Start
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Hello everyone. Welcome to the People
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Solve Problems podcast. I'm your host
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Jamie Flinchball and today we have a
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special guest, Kathy Soulberg. Kathy,
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good to see you.
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Great to be here and it's been a gift to
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find your work, your book, and this
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podcast. Thanks for having me.
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Yeah, glad to have you and I think we
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have some some fun stuff to talk about.
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Uh you run Community Unity Consulting.
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Uh you have uh a new book reweaving what
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matters uh which we'll get into the the
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themes of spent 25 years helping leaders
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across business, government, nonprofits
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uh see what's really happening before
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they try to fix it, which will be a big
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part of our conversation. And that's
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really developed into a two-phrase
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practice of unweaving and reweaving. Um
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you know, which is at the loom where
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you're also a a weaver. um where you get
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to bring I I bring a lot of coaching
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soccer analogies into my my conversation
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and it's nice when we can bring our our
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our our personal ambitions and and and
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practices into our our work and our our
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perspectives. So
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true. It's been uh I went kind of deep
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on the metaphor of weaving because uh I'
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I've always been a community weaver and
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then once I um became a fiber weaver and
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if you're if you do systems thinking in
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any way and you look at a loom that is
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all set up with the complexities and the
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threads and the hedles and the way that
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it's all and and once I saw systems I
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couldn't unsee systems and and it's
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really proven um the perfect metaphor
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for how we look at what we're doing and
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how to create change and move forward to
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make things different.
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Yeah, I I I love that connection between
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systems thinking and and and weaving. I
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I probably casually overuse the phrase
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pull on a thread. Um but it is all it is
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all connected. It is all interconnected.
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Um so let's just start with the the the
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the first part of that which is the
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unweaving. Um you know obviously as an
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actual weaver we don't spend a lot of
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time doing that but but uh yeah we
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unless there's an unless there's a
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problem to solve right. Um so so what is
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what does unweaving look like um you
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know for for someone in an organization
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looking at and and facing a challenge?
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Well, the unweaving um I did the book is
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called reweaving what matters and I did
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start with we are going to reweave and I
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had my practice in place until I was
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physically weaving on a loom made a
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mistake had to go back and then had this
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awareness of this is this is where the
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foundation
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needs to be addressed. We I think the
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unweaving is where we miss it in
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organizations. We tend to build on
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foundations that aren't solid. we uh
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live within systems that were created
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10, 20, 70 years ago that don't match
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the world as it looks right now. So
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unweaving is where I took a step back as
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I was writing the book and created this
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whole phase that's com um comprised of
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three steps which is notice, clarify,
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and act. And the notice phase is a
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difficult place often for people to
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start because it feels passive. It feels
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like, you know, we need to get in there
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and do something. And I I say if like
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systems change was easy, somebody would
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have done it by now. It's not. And the
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notice phase allows us to look where
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we're at. Um how are communications
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flowing? Are you spending your money in
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ways that align with your mission? are
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who has power and influence that may not
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be reflective by title and and just
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noticing. And so I have created
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worksheets that align with this book and
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there's over 300 pages of them, but I'm
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making them free on the website because
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I want people to be able to integrate
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and do the work. So the notice just has
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a lot of where are you now? um what's
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working, what isn't working. And then
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the clarify step gets into understanding
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what you see. Um it it aligns very much
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also with what so what now what. So when
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you look at the clarify, what have you
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just noticed? Um what's the impact of
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what you're seeing? And then the act is
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very small deliberate actions where you
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take steps over 30 days. You try
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something, you see what works. If it
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works or doesn't work, you learn from
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that. And then pretty soon, like the
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meeting that everybody's been having for
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um years where you sit around the table
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for two hours and people report out on
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what they're doing and then everyone
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leaves. Um the meetings that aren't a
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good use of time all of a sudden turns
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into a 15minute huddle. You find out
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with that experiment, oh, this is
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allowing people to ask for what they
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need. And then pretty soon new people
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come in. It's the way it's always been
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done. And that change begins to happen.
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And and the changes that need to happen
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can occur in different departments as
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people are doing experiments
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that help to foster
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those actions that end up being
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sustainable parts and create the room to
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get to the reweaving part.
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Yeah. So the the notice phase just
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starting there is is that
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is is that sort of an always on element
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or is that sort of a step back uh you
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know phase that you enter sort of this
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reflective moment where you're you're
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paying attention differently and if and
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if it's the latter what what really
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should trigger that need to to to go
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into notice phase
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I feel like it's the former where it
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becomes how you see things how you
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operate. Um for many years ago when
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people created word of the year um
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notice was my word and and it is deeply
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how I see everything. It's allowed me to
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you become more attuned to what is
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needed. You see things in a different
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way and and I'm very clear that systems
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change and this process doesn't happen
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in three months. It doesn't. It is a
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continual practice where when people
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notice um how communication is flowing.
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I noticed it gets blocked when we get to
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this point and sometimes communication
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can take eight weeks to get out because
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they're waiting for approval. You you
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notice and it allows you to
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always kind of be on and take more
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action. And until it becomes that
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practice
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um you get to the place where you have
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discomfort change needs to happen and
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then you can know that you need to
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return there. Okay, we need to take
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inventory. We need to see how things are
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and are not working and and it will be
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something you can deliberately return to
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but ideally it becomes a way of seeing
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and thinking.
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Yeah. Um and and that that's a habit
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that can build up with practice, right?
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So it it kind of requires that uh uh
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those repetitions and that that sort of
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uh constant exercise. Um tying that to
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the systems dynamics uh and the
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interconnectedness,
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you know, as you're as you're in the the
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notice and and I think this is probably
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more even around clarify
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because everything's connected, you can
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go on forever, right? And so so h how
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how uh you know I can stay inside my
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department and and say we're going to
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look there. I can go you know one step
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beyond I can look beyond our whole
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organization to the things influencing
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it. How uh how expansive uh do you need
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to be and how do you how do you know
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what's too far and what's not enough?
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It's it's kind of designated by where
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the change you see needs to happen. The
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notice piece starts like with a timeline
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of where you've been and and often it's
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understanding primarily the the first
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rounds are what's been handed down to
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you. What policies and procedures don't
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fit the world right now? What what
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structures have existed for 68 years
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that that don't fit anymore? And once
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some of the fundamental and I call these
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the warp threads um they are the
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foundation of a loom. They are the
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structural pieces of an organization.
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Once you've done the more intense
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examination of your policies and
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procedures, of your mission and vision,
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of your um hierarchical structures and
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your positions. A lot of positions when
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I've gone into workplaces are positions
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that have been in place for 20 years and
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those positions don't fit where we are
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right now. So where they may be looking
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is what jobs do we have and what jobs do
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we need? And once you do that work then
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then the notice phase the clarify
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becomes more of a checkpoint get your
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oil changed I'm at that mileage place
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rather than the deep work that is
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assessing where are you now and what
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have you just inherited and continued to
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do. um that statement of well that's the
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way we've always done it and I tend to
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ask people what about the way you've
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always done it is working and it usually
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kind of surprises them and many times
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they don't know and and when you take
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when you take a look at that it gives
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you the chance to change those
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foundational threads so that when you
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get to the point of creating the vision
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for where you want to get you're
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building it on a solid foundation that's
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gotten rid of those, like you say,
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pulling the threads, the ones that no
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longer serve your organization, your
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mindset, or the world today. And and a
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lot of this came to me when people would
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get to the point of um I need I want to
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go back to normal. And after the
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pandemic, it was like and and it's like,
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was that normal? And and once you start
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asking those questions, uh it's it's
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like, well, it wasn't normal. Can we
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look at where you're at today and then
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get a realistic picture of where you
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want to go? So that is unweaving.
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Yeah. Excellent. Um, so let's uh let's
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shift then into the the the the
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reweaving part, right? Which is kind of
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where your your your book centered from
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a from a title standpoint, right? Re
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reweaving what matters. Um, so at some
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level I could say, hey, you're going to
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notice, you're going to clarify, you're
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going to action. Just keep doing that.
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What does what does where does reweaving
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take us that that the unweaving doesn't?
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And the the unweaving makes the space.
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If you're looking at a loom, you've
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you've now got the space cleared. You
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are ready. Your foundational warp
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threads are strong and and you're ready
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to move forward. So now you have this
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space when you um so many people that
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come in with let's create a strategic
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plan. Let's redo our mission and vision.
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Let's without without clearing that
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space without doing that. So the phases
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the the phase of reweaving has the three
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steps as well of envision structure
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weave and that envision part allows
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people it it starts to ask okay now now
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we see where we're at. What is possible?
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where what what can we do with these
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assets with these resources with this
12:08
strong foundation to deliver services in
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the way that we want to deliver
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services. So the envision is when you
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start to explore that possibility and
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and decide what you want to accomplish.
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the structure. Nothing can be
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accomplished without structure. And and
12:30
so the structure piece goes in to allow
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you to decide how are we going to do it?
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What is a timeline to do that? What does
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the service delivery look like? Do we
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have the right positions? And did we
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take care of that to be ready to
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implement what we are striving to do to
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make our workplace better? And then the
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last part is the weave of where you are
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actually pulling the people together,
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the systems together, and your programs
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together to deliver what it is you're
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seeking to um do.
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Yeah. Well, I'll before I ask a question
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about Envision, I I I have to say I love
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I love analogies. I use them very
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casually and and repeatedly, and I I
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tend to sometimes overstretch them, uh
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take them into places that they weren't
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meant to go. But I I really appreciate
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how thoroughly you've made the weaving
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the the the the details of weaving
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practices uh really work with uh with
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the model from yeah the unweaving makes
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the space to then do the reweaving. I I
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love I love how that's all works elegant
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elegantly. Um the envision is you know
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how much is this uh uh incremental
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versus sort of vision and ideal state
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and what does what does you know perfect
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look like what does good look like.
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The envision
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um allows you to think big and and there
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are are times when um thinking big isn't
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appropriate. It it's nonsensical. it
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doesn't, you know, like, well, let's not
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dream that big if we don't have the
14:11
capacity to be able to get there. But,
14:14
but being able to look at where you want
14:18
to go, I'm also so um committed to
14:21
including when I go into workplaces, I
14:24
usually start at the bottom. I start
14:26
with the individuals that um actually
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work with the clients, deliver the
14:32
services, the the first level managers
14:35
that may be the middle managers and and
14:38
coming in and seeing they they see what
14:41
is needed now, what we need to do and
14:43
what we need to um envision in a much
14:47
different way than the people three
14:48
levels up from them supervising them
14:50
seeing them. And so I'll use uh World
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Cafe tools. I'll use a lot of different
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ways to bring people together to allow
14:58
yourself to think big and then be able
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to decide with what we have what has the
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greatest impact and requires the least
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skills to be able to accomplish this
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vision and serve in the way that we want
15:14
to. So I'm not sure if that answered
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your question.
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Yeah. Yeah. Um just as you got into that
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you started talking about who's
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involved. So let me let me ask a little
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more about that because there's always
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the you know I involve more people I get
15:31
more alignment I may get more cognitive
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diversity and more creativity but I also
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can get you know with fewer people I can
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get sort of speed uh some precision and
15:42
if I have the right skills I might get
15:44
even you know bolder thinking. So, how
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how uh are are how do you involve
15:50
different people throughout this this
15:52
multi-phase approach? Um and and or is
15:56
it situation by situation?
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It is situation by situation. I just did
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a uh work in our county to define the
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gaps of u mental health service delivery
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for youth.
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So, I did focus groups. I did um
16:14
one-on-one interviews. I went into fire,
16:17
library, schools. Um I I went into all
16:20
the sectors but but between and then I
16:23
had a community gathering that used that
16:25
world cafe format and so there were like
16:28
127 interviews. It it was a lot of data
16:33
but that broadbased
16:35
uh perspective
16:37
allows um everybody's at capacity right
16:41
now. They're exhausted. They're
16:43
overwhelmed. you can't see what's
16:46
outside your own realm. And and
16:49
oftentimes when we look up from our
16:51
where we need to do to accomplish what
16:54
we're trying to accomplish, we look up
16:56
and it's overwhelming and we just want
16:58
to put our heads down and keep going.
17:01
and and when you take the time to listen
17:05
to people, if I'm working with an
17:06
organization, I talk to every board
17:08
member and and it's just that simple.
17:12
Um, hearing all the voices and then
17:15
taking those perspectives and using them
17:19
to allow everybody to see what the
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options are for what is needed now,
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right? What are some people's visions?
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And and sometimes when you're um at when
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you have all the [snorts] responsibility
17:34
and none of the authority, you see
17:36
things in a way that isn't really
17:38
possible to implement. But then that's a
17:42
different communication flow because
17:44
they need to understand why why why
17:47
can't we do that?
17:48
And and then a different thing becomes
17:51
clear that usually isn't costbased to
17:54
solve. It's just communicationbased.
17:57
Yeah. Yeah. I uh and and you you
18:00
mentioned how people are, you know,
18:02
they're busy, they're overwhelmed. Um
18:04
sort of any improvement efforts um
18:08
especially ones that that look like they
18:10
might take a little while feel like
18:12
extra work. Um and and that's one of the
18:16
compelling reasons to just, you know,
18:18
try something, right? Throw solutions at
18:20
it and be reactive. What what do you
18:23
think is the difference between uh an
18:26
organization or just a leader uh kind of
18:31
staying down the path of just you know
18:33
react and try to improve versus taking
18:36
the time to do this work in a in a
18:39
thoughtful meaning meaningful open way?
18:42
What what gets somebody there? I I think
18:45
when you do the react and try to
18:47
improve, you end up um burning your
18:51
trust with those that um look up to you
18:55
and are hoping that you have the
18:56
solutions and and we we have created a
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lot of um we one word a lot of people
19:04
that reviewed the book came back and
19:06
said this is about mattering. You're
19:08
creating cultures of mattering instead
19:10
of cultures of belonging. And the
19:12
difference belonging is a word that was
19:14
used used and and tends to I I think
19:18
it's important that everyone knows they
19:20
have a place but mattering is seeing
19:22
each individual for what they bring and
19:25
and that they have the capacity to make
19:27
a difference simply for the uniqueness
19:29
of them and and when when we get
19:33
reactive and and we come to the table
19:36
and it takes the leader a lot of time to
19:38
get the energy again to say we're going
19:40
to try something new and and and
19:43
everybody's like, "Oh my gosh, here they
19:45
go again." And and then the trust is
19:48
broken. Well, well, if you're doing
19:51
these incremental actions, going back to
19:53
the unweaving side, you get some chance
19:56
to build some momentum. Okay? You're in
19:58
charge with something that you see in
20:00
your department that could have an
20:02
impact. Try this. See what works. See
20:05
what doesn't work. do that learn piece
20:08
to where you're you're learning from
20:10
what you're trying and seeing if it does
20:12
work and then and then a change happens.
20:15
So those that are exhausted as well um
20:20
are better able to say, "Oh, look,
20:22
they're they're taking their time. This
20:24
actually could be what we need. I'm
20:27
willing to follow them and try this
20:30
again."
20:31
Yeah. And and I think that momentum is
20:34
key, but in a world where we want
20:36
everything now, it's it's also difficult
20:39
to be the leader and to suggest
20:41
something that
20:43
isn't that um genie in a box.
20:46
Yeah.
20:47
Yeah.
20:47
And just a couple quick questions before
20:50
we wrap up is, you know, to that point
20:52
around the role of the leader, um you
20:55
know, this is a a process. This is a a
20:59
an exercise that that people go through.
21:03
What what would be the most you know
21:05
most important observable behavior that
21:07
a leader has to exhibit to ensure this
21:10
process actually produces the results
21:12
that are desired.
21:14
The ability to listen
21:16
and the ability to go back to that
21:20
notice. you're noticing what's working,
21:21
but if you're if you're if you're doing
21:24
something and it's not working,
21:27
um, name it. Name, well, this isn't
21:30
going, we should do this. And, and I
21:33
think that ability to acknowledge what
21:35
isn't working as well as what is is
21:38
often missing because people don't want
21:40
to look like they might not know
21:42
everything.
21:43
Yeah.
21:44
Yeah. And then last question, besides,
21:47
you know, besides buying your book, um,
21:49
you reweaving what matters, what what
21:53
can somebody do to get started? What's
21:54
the sort of first step somebody uses to
21:57
to to move in this direction?
22:00
Uh, it's I'm going to sound like a
22:02
broken record, but I'm going to go back
22:03
to that notice. Just just take some time
22:06
with that within your workplace. And um
22:10
if if you can if you want to download
22:12
the worksheets from the website or if
22:14
you just simply want to start to see
22:18
where where are things getting stuck,
22:20
where where could one small change make
22:22
a difference? What is needed now? And
22:25
that notice doesn't cost you time. You
22:28
don't need permission from your manager
22:30
to be able to notice what is needed. and
22:33
and it allows everybody to take part in
22:37
being the solution and starting to
22:40
figure out how they can create the
22:44
workplace. And I real quick want to add
22:46
that when you're noticing um it's
22:48
important to also look at yourself and
22:51
and I do have worksheets for personal
22:53
and community as well because if you
22:55
have trouble with boundaries at home,
22:58
you probably have trouble with
22:59
boundaries in the workplace and you
23:01
probably have trouble with boundaries in
23:03
community. So just notice.
23:06
Very good. Well, I appreciate you
23:08
sharing. Um it sounds like you uh you
23:11
enjoyed the process of writing the book.
23:13
I hope uh I hope you continue uh to
23:16
enjoy the process of sharing the book
23:18
with folks and I wish you all the
23:21
success.
23:22
Thank you so much Jamie. Thanks for
23:23
having me.